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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Dec 18, 2012

Alexandra Reid sits down with award-winning marketer and author C.C. Chapman to talk about storytelling and why businesses must learn to think like publishers. Pulling advice from his books, Content Rules and Amazing Things Will Happen, C.C. tells us about today’s online environment and the attention economy...


Dec 3, 2012

Offering true thought leadership value can fuel your sales pipeline. Find out how as Graham Machacek uncovers strategic and practical insights with John Doerr, co-founder and president of Wellesley Hills Group in Boston. Doerr is also co-author of Professional Services Marketing and Rainmaking Conversations


Nov 20, 2012

Imagine having a chance to talk with someone who not only lived in, but conquered the world we see depicted on AMC's award-winning drama <em>Mad Men</em>! On this week's episode, host Danny Starr gets a chance to speak with George Parker who shares his thoughts on what makes a successful client/agency...


Nov 6, 2012

Accurate language translation alone isn’t enough to engage diverse cultural communities. Find out why when The Voice co-host Graham Machacek chats with Marie-Josée Gagnon, president and founder of www.casacom.ca, and Francis Lionnet, principal at Comment Parler Aux Anglais?  

CORE INSIGHT: Adapt languages and...


Oct 23, 2012

President of MediaStyle and sponsor of The Voice, Ian Capstick, sits down with show hosts Graham Machacek, Danny Starr and Alexandra Reid to discuss the ideas presented during this past season. They focus on the past few episodes that featured founder and CEO of Arment Dietrich, Gini Dietrich; CBC Radio's...