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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 29, 2012

Last episode The Voice drilled down on the pros and cons of mobile apps within the context of marketing communications campaigns. This week, Graham Machacek continues to explore the topic with a focus on Facebook apps. Find out what to consider before you build one and the implications of Facebook Timeline. This week's...


Mar 28, 2012

Some apps are wildly successful at driving business objectives. Others, not so much. When does it make sense for marketers to create an app as part of an integrated campaign? What are the potential payoffs and landmines to avoid? Graham Machacek jumps into the wonderful world of apps in this two-part mini series. He...


Mar 14, 2012

If you've read IABC's recent Communications World cover story on content curation you know the digital age isn't about "information overload, it's filter failure." But how can content curation drive real business results? Find out now as Graham Machacek takes the topic to the next level with special guest Donna...