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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Jan 29, 2013

Blogging isn't new, yet it seems that brands have really only started to harness the influence of blogs in the last few years. If you are considering a blogger relations program, host Danny Starr discusses what you need to know about working with bloggers to tell your brand's story. If you have already engaged bloggers,...


Jan 15, 2013

As marketers and communicators begin to plan for 2013, it's important to take a few moments to consider what trends are emerging that we can leverage to be more effective. Host Danny Starr uses interviews gathered at the CPRS/IABC Ottawa holiday party coupled with an international perspective courtesy of Steve Seager,...


Jan 1, 2013

It's 2013 and time for marketers and communicators to take their mobile strategy beyond "apps" and start to think more strategically about how they can add value to people's lives using mobile technology. Host Danny Starr talks via Skype with Whurley from Chaotic Moon. Whurley provides listeners with a number of...