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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Feb 26, 2013

At the most basic level, great user experience (UX) design is about helping your customers accomplish their goals. Host Danny Starr and Jeff Parks discuss what you need to know about balancing the needs of your business and the needs of your customers in a way that really puts people before pixels. Whether you...


Feb 12, 2013

Our ever-expanding understanding of the human brain and how it works is changing everything from the way we live our lives to way we market products. This stuff isn't just for doctors and researchers anymore. If  you looked at the New York Times' list of bestselling books you might see John Medina's Brain Rules