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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 2, 2020

In this episode, we chat with Director of Strategy and Public Affairs at Syntax Strategic, Michelle Coates-Mather, about the fundamentals of crisis communications and how this aspect of the industry is rapidly changing with the demands of social media. Coates-Mather unpacks the steps to mitigate a disaster and...


Jan 28, 2020

In this episode, the senior government lead at LinkedIn, Jennifer Urbanski, shares her insights on need-to-know marketing and communications trends for 2020. From how to stand out in today's content-saturated world, to the benefits of highlighting your brand or organization's human side, Jennifer's got words of wisdom...


Jan 6, 2020

IABC Ottawa’s The Voice Podcast is BACK! We are incredibly excited to be kicking off 2020 with the relaunch of our podcast covering the multi-faceted world of communications!

First up, we’ll be talking strategic communications for engaging a minority government. This episode is a must-listen for those who work in...


Jun 11, 2018

Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.  In this members' only event, a dozen communicators came together in the lunchroom at CIRA.  They had a lively conversation which began...


Feb 28, 2018

Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).

 

In this episode we learn how Banfield helped EDC integrate social media into its marketing communication...