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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Jun 5, 2012

For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host Danny Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of UnMarketing, the best-selling book of the same name, and what he's going to be talking about next. You can connect with Scott on Twitter @UnMarketing or at

***Win an signed copy of Scott's bestselling book "UnMarketing: Stop Marketing. Start Engaging" by emailing us at with the answer to the following question: What is the name of Scott's follow-up to UnMarketing going to be called?  Contest closes July 14, 2012.  Winner will be chosen at random from the correct entries and notified by email.