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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Apr 13, 2011

Do you look at your web site with 'Googly Eyes'? Does Search Marketing factor into your Social Media efforts? What's the bounce rate on your homepage? If you've let Social Media push Search out of your marketing mix then listen in as Jud Rasmussen sits with SearchingWorks founder Chris Biber to discuss Search Marketing fundamentals, how Search and Social should work together and the common mistakes being made on many web sites.