Jun 7, 2011
2011 was to be the year of Social Media Measurement. This was to be
the year that marketing professionals stopped worrying about their
daily tweet count and worked to determine where their social media
efforts should be focused. Six months in Jud Rasmussen
sits with Scott Lake, the Founder and CEO of SWIX, a social media
analytics company, to discuss the changes he is seeing in the
social media landscape.