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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Jun 7, 2011

2011 was to be the year of Social Media Measurement. This was to be the year that marketing professionals stopped worrying about their daily tweet count and worked to determine where their social media efforts should be focused.  Six months in Jud Rasmussen sits with Scott Lake, the Founder and CEO of SWIX, a social media analytics company, to discuss the changes he is seeing in the social media landscape.