The Voice ep 35: How to Get More Bang for Your Buck
IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere
IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.
communicators everywhere have spent the last few years trying to
deal with increased demands for effectiveness while managing
budgets that seem to be getting smaller and smaller. On this
episode of The Voice, host Danny Starr speaks to Karine
Goneau-Lessar, Chief of Marketing at Health Canada at MARCOM 2012
about how her organization's recent campaigns have used branding,
partnerships and social media and targeting to provide provide an
above-average return on investment. You can learn more about Health
Canada at http://www.hc-sc.gc.ca/index-eng.php and
connect with Danny Starr on Twitter @DannyStarr.
previously featured on The Voice's episode 33, you can win an signed copy of
Scott Stratten's bestselling book “UnMarketing: Stop Marketing.
Start Engaging” by emailing us at firstname.lastname@example.org with the
answer to the following question: What is Scott’s follow-up to
UnMarketing going to be called? Contest closes July 14, 2012.
Winner will be chosen at random from the correct entries and
notified by email.
About the Podcast
For Marketers, Communications, and Creative Advertisers Everywhere.