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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jan 29, 2013

Blogging isn't new, yet it seems that brands have really only started to harness the influence of blogs in the last few years. If you are considering a blogger relations program, host Danny Starr discusses what you need to know about working with bloggers to tell your brand's story. If you have already engaged bloggers, the panel shares some tips on how to make sure you're getting the most bang for your buck. This week's panel includes Sherrilynne Starkie, VP of Content Marketing and Social Media at Thornley Fallis, and a blogger in her own right and Anna Epp, a professional photographer and blogger at Life Is Good At The Beach. You can learn more about Sherrilynne on her blog or on Twitter (@Sherrilynne) and Anna on her blog or on Twitter (@Beach_Mama).