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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Jan 29, 2013

Blogging isn't new, yet it seems that brands have really only started to harness the influence of blogs in the last few years. If you are considering a blogger relations program, host Danny Starr discusses what you need to know about working with bloggers to tell your brand's story. If you have already engaged bloggers, the panel shares some tips on how to make sure you're getting the most bang for your buck. This week's panel includes Sherrilynne Starkie, VP of Content Marketing and Social Media at Thornley Fallis, and a blogger in her own right and Anna Epp, a professional photographer and blogger at Life Is Good At The Beach. You can learn more about Sherrilynne on her blog or on Twitter (@Sherrilynne) and Anna on her blog or on Twitter (@Beach_Mama).