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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jul 6, 2016

On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter at the Rideau Centre? As these very questions and numerous other claims flooded the Internet, Ottawa Police Service (OPS) had already undertaken a number of crisis communications measures, with public safety as its number one priority.

Anat Cohn, corporate communications specialist at Ottawa Police Service, recently sat down with our producer Ashlea McGrath at MARCOM Professional Development Annual Forum to discuss her experience in crisis communications on that tragic day in 2014, and the vital role social media played in helping OPS communicate with the public at such a crucial moment.