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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 6, 2017

Hacking Health is a global network nowadays. It all started in Montreal a mere five years ago and grew out of a desire to put patients at the centre of health innovations, using technology as a lever. But like many non-profit organizations, attracting the right knowledge base within the volunteer ranks remains a challenge, and for whatever reason, attracting communications support is particularly difficult.

Two Hacking Health members share with host Tina Barton their remarkable progress in five years – growing from a single chapter to a multi-continent movement – what they’ve learned about communicating effectively with a “bootstrap” budget, strategies to build influence, and their invitation for IABC listeners to help Hacking Health better communicate their efforts and rally more people to improve health outcomes.

For more information visit, and to get involved email: