Apr 23, 2013
Apple's App Store and Google Play are the world's two mega marketplaces for mobile applications. Learn how to make software products stand out in these saturated superstores. Macadamian's Graham Machacek discusses top tips with Matt Palmer, chief marketing officer at AppClover, and Rob Woodbridge, mobile business consultant and host of UNTETHER.TV . Core concept: build your app marketing plan before you build you app.