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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Apr 23, 2013

Apple's App Store and Google Play are the world's two mega marketplaces for mobile applications. Learn how to make software products stand out in these saturated superstores. Macadamian's Graham Machacek discusses top tips with Matt Palmer, chief marketing officer at AppClover, and Rob Woodbridge, mobile business consultant and host of UNTETHER.TV . Core concept: build your app marketing plan before you build you app.