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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Jun 5, 2013

Alex Reid sat down with some of the winners at the IABC Ottawa Excel Awards to explore what it takes to be a communicator today. The roster of interviewees includes:
Helene Campbell (2:25): What it took as a communicator to turn her Be an Organ Donor Twitter campaign into an international Give to Live movement.   
Kristine Simpson (9:30): How the Impaired Speed Skating Association is using a powerful communications strategy to educate the public about why it should be a sanctioned sport in the Paralympic Games. 
Tony Lyons (14:40): How he drew attention to the important information in CIRA's Factbook through visual storytelling.