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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Jun 19, 2013

Tina Barton chats with Julien Smith, triple-time New York Times best-selling author, blogger, opening keynote speaker at the 2013 MarCom conference, and CEO of stealth startup company, Breather. Known for breaking the ‘rules’ and taking pride in doing so, Julien’s work is all about doing what’s necessary to stand out, being #1 in your category, and being comfortable with it. Julien’s ideas are particularly poignant for the marketing/communications industry, a profession based on perceptions, where it can be particularly difficult to “not give a f@ck!” and “flinch forward” as Julien champions.