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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Dec 4, 2013

This week on The Voice, our host Graham Machacek sits down with Lawrence Byrd, who is an independent strategist and consultant, and Mark Lindsay, President at Ottawa Product Management Association

In this episode, Lawrence and Mark give us insights on Web Real-Time Communication (WebRTC) and how it is shaping the way we will communicate. With this new technology, we can move away from stand-alone linear campaigns to start orchestrating cross-channel interactions and create personalized experiences. So what's the role of WebRTC in today's marketing landscape? Listen to get the full story on this open source project.

If you'd like more information about WebRTC, here are some resources mentioned during the episode:

- Discussed at Forbes, a look at Forrester’s study “The Rise of Marketing Orchestration”.

- As examples, Lawrence mentions organizations like TokBox and RingDNA

You can connect with Lawrence @LawrenceByrd, with Mark at m​ark.lindsay@ottawapma.org and our host @grahamxperience.

The Voice is produced at MediaStyle. Creating strategic plans and killer content for web, radio and television.