Feb 4, 2014
This week on The Voice, our host Tina Barton sits down with David Venn, Communications Manager at Community Foundations of Canada. David shares the behind the scenes story surrounding the creation of this innovative project and the unique communications strategies needed for engaging a nationwide network. David starts by describing how the campaign started: with a nationwide talent search dubbed “Community Idol”. He chats about the open audition process where participants from across the country submitted entries to YouTube. 2 winners were chosen to be part of the a national ad filmed in Toronto.
If you’d like more information about the campaign, here are some
examples mentioned during the episode:
- Click here for the 7 Community Idol finalists
- Here is the English Nation TV ad: Community Makes You. You Make Your Community.
- Here is the French National TV ad: Votre communauté vous façonne. Vous façonnez votre communauté.
- For more information about the project itself, visit communityfoundations.ca
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