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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Mar 19, 2014

This week on The Voice our host Tina Barton sits down with Nadine Sisk, Vice-president, communications and member services at CropLife Canada, about pesticides, plant biotechnology, and how to communicate the unpopular and commonly misunderstood. CropLife Canada is the trade association that represents Canada’s plant science industry.

Nadine discusses how today’s society is disconnected from the farm, explains how plant biotechnology helps farmers, and shares ways in which farmers are increasingly using social media and digital content to educate consumers and close the gap.

Join the conversation!
You can connect with guest @NadineSisk and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.