Mar 19, 2014
This week on The Voice our host Tina Barton sits down with Nadine Sisk, Vice-president, communications and member services at CropLife Canada, about pesticides, plant biotechnology, and how to communicate the unpopular and commonly misunderstood. CropLife Canada is the trade association that represents Canada’s plant science industry.
Nadine discusses how today’s society is disconnected from the farm, explains how plant biotechnology helps farmers, and shares ways in which farmers are increasingly using social media and digital content to educate consumers and close the gap.
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