Preview Mode Links will not work in preview mode

The Voice

IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Apr 29, 2014

This week on The Voice, our host  Graham Machecek sits down with Doug Michaelides, Vice President and Practice Leader, Sales and Marketing at Stratford Managers. They chat about one of Doug’s most recent blog posts: Marketers – It’s Hip to be Square! They discuss the benefits of diversifying your experience as a marketer.

 To Doug, the ideal marketing executive has experience in four areas:

1. Product or Solution Marketing (market identification and requirements, value propositions, business cases, etc.)
2. Communications (marcoms, PR, AR, IR, social media, etc.)
3. Commercial Marketing (distribution, channels and pricing, etc.)
4. Demand Generation (campaigns, lead generation, etc.)

For something fun, here’s the official video for the Huey Lewis and The News song “Hip To Be Square”:

Join the conversation!
You can connect with guest at and host Graham on LinkedIn. Leave a comment or question below, or rate the show on iTunes.

The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.