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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communications, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators and creative advertisers. Join hosts Tina Barton, Sherrilynne Starkie, Angela Prokopiak and Gabriela Warrior Renaud as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Jun 11, 2014

This week on The Voice, our host Tina Barton is joined via Skype byBruce MacDonald, President & CEO of Big Brothers Big Sisters of Canada. They discuss branding and integrating national federations, based on the Big Brothers Big Sisters experience.

Associations are a big part of the Canadian fabric. In 2013, the Ottawa Business Journal reported that there were about 70 000 associations registered in Canada, with many headquartered in Ottawa to be close to the federal government. Bruce shares his insights on how Big Brothers Big Sisters of Canada work to preserve unity within the association.

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The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.