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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Feb 9, 2012

Despite the fact that email marketing doesn't get the same attention as other digital marketing tactics, it is still an important part of any marketing mix. Host Danny Starr and DJ Waldow discuss the relevancy of email marketing in 2012 and how you can improve your results by breaking many of the "rules" that have been popular with email marketers over the years.  Also learn how you can harness the power of Batman and Robin to integrate social and email.  DJ Waldow is the CEO of Waldow Social and you can learn more about DJ at waldowsocial.com