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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 22, 2012

TechCrunch recently reported that online video viewership was up 43% in 2011. In the past few months alone, we've had KONY 2012 surpass 85 million views and a one and half minute video for Dollar Shave Club propel the brand  into the minds of consumers across Canada and United States. On this episode of The VoiceRobert Decher and Kyle Braatz share knowledge that will help create effective online videos. From selecting the right production company, to creating content that resonates, you won't want to miss this discussion. Learn more about Robert Decher and his production company RDV Productions at and Kyle Braatz and his company Simple Story Videos at As always, you can connect with host Danny Starr on Twitter @dannystarr.