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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Sep 11, 2012

Following the release of her latest book, Marketing in the Round, award-winning marketing professional Gini Dietrich sat down with Alexandra Reid to discuss the new push for businesses to break down organizational silos and develop a "round" approach to marketing operations. Gini explains what's going on in the world of marketing today that encouraged her to write the book, steps to develop a "round" marketing process, and shares specific applications for this approach for all kinds of businesses. You can learn more about Marketing in the Round by ordering your own copy today, or ask Gini your burning questions by connecting with her on Twitter or over on her popular blog Spin Sucks. If you have questions for Alex, contact her on Twitter or at Francis Moran and Associates