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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Nov 6, 2012

Accurate language translation alone isn’t enough to engage diverse cultural communities. Find out why when The Voice co-host Graham Machacek chats with Marie-Josée Gagnon, president and founder of www.casacom.ca, and Francis Lionnet, principal at Comment Parler Aux Anglais?  

CORE INSIGHT: Adapt languages and content to achieve culturally meaningful communications. 

This episode is delivered in English but both guests recap key points in French at the end of this podcast (at minute mark 14:22). Connect with Graham Machacek at www.macadamian.com or on LinkedIn. Marie-Josée is on Twitter in three places - @mjgagnon, @CASACOM_Mtl, @CASACOM_Toro. Francis Lionnet online: www.lionnet.ca.