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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Nov 7, 2017

Host Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally. 

Priya is an award-winning professional communicator and president of Inner Strength Communication. Her practice focuses strategic internal communication, engagement, branding and transformational change. In her 20+ year career, Priya has led communication for organizations including Loblaw Companies Limited, HP Canada and Compaq Canada.

Priya is an Accredited Business Communicator (ABC) and a Certified Communication Management Professional (CMP). In 2010, she was named an IABC Master Communicator (MC) and in 2016, she became an IABC Fellow. She was the driving force behind the IABC’s global rebrand.

In this edition of The Voice, we listen in on Priya’s presentation where she explains her engagement process right from strategy development to evaluation.

She said: “Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture. Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?”

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IABC Ottawa’s The Voice podcast is part of the FIR Podcast Network

It’s sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski.