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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jun 11, 2018

Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.  In this members' only event, a dozen communicators came together in the lunchroom at CIRA.  They had a lively conversation which began with goal setting and included tools, analytics and some of the more nuanced aspects of measuring communications impact.

Everyone around the table contributed to the wide ranging conversation.  Senior communicators Dyna Vynk and Tanya O'Callaghan each spoke at length. Dyna shared some insights from her recent work for the cannabis industry. Tanya explained the role  that measurement plays in agile marketing communications.

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 IABC Ottawa's The Voice Podcast is a proud member of the FIR Podcast Network.

 It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski