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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join hosts Sarah Turnbull and Sherry Aske as they provide expert insights and practical tips with the help of some of North America’s leading marketing professionals.

Sarah Turnbull is a media professional based in Ottawa. She currently writes and produces for CTV News’ parliamentary bureau. Prior to this, Sarah helped launch a national podcast network under the banner of The 2020 Network, which hosted five shows focused on policy and current affairs.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 11, 2013

As many startup founders are painfully aware, marketing can be bloody expensive. So expensive that it often gets thrown to the back-burner as they focus on just getting their minimum viable products developed and out the door. Startup maven Tara Hunt offers marketing advice for startups on a shoestring based on her own experiences successfully launching Buyosphere and offers personal branding advice by explaining the rise of Miss Rogue.

Time segments:

1:25: Tara introduces herself. 

3:32: When marketing should be considered in the startup budget and how much attention it deserves when considering how much it takes to develop a product in the first place. 

6:41: The merits and hazards of hiring a jack-of-all-trades marketer, hiring out to an agency, and founders trying to do marketing themselves. 

10:37: Whether or not startup founders should buy into content marketing, and what kinds of content marketing they should do with limited budgets and company history. 

15:10: “Well behaved women seldom make history.” - Tara explains what this quote means to the rise of her online personality Miss Rogue.