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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Oct 28, 2015

This week, we're taking you to Calgary and turning it over to guest host Will Tigley, Vice-President of IABC Calgary, who brings us insights from the keynote speakers at the IABC Canada West Region Conference.

Will discusses leadership strategy with Michelle Ray, leadership expert and founder of the Lead Yourself First Institute; and planning for the worst with Gerard Braud, crisis communications expert and former frontline global journalist (nowadays Gerard Braud Communications).

  • How can you leverage a position of strength and captivate the attention and imagination of others? (Hint: Demonstrate that you understand their positions, perspectives and interests before you introduce your own suggestions).
  • Are you prepared to fend off online haters attacking your brand? How will you represent and position your organization in a crisis? (No hints; listen to this episode!)

Connect with host Tina Barton on Twitter and LinkedIn.

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The Voice podcast is sponsored and produced by Thornley Fallis.