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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Dec 10, 2020

In many ways, the pandemic put the communication and marketing industry on fast-forward in 2020. Campaigns are being updated and adapted at twice the speed to keep pace with shifting values, opportunities and uncertainties.

In this episode, Media Launch creative director Sharif Virani joins us to share the comms trends he’s observed this year, including his thoughts on the viral video app TikTok, and whether your brand needs to be on it. 

Plus, November’s Volunteer of the Month, Rafael Dezordi, joins us for the lightning round.