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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Feb 28, 2011

Social Media has transformed the world of marketing and communications, but it has also created new management challenges for team leaders in both private and public sectors.
In the Fall of 2010 Jud Rasmussen kicked off his IABC podcast career by sitting with Social Media thought leader Colin McKay to discuss the...


Feb 16, 2011

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It's awards season! Graham Machacek nabbed PR pro Kathryn Hendrick of K. Hendrick & Associates and Betsy Kitchen of Total Communications Group for a chat about handling PR campaigns involving celebrities and high-profile influencers -- including a recent project...


Feb 3, 2011

Graham Machacek speaks to Dorothy Engelman--owner of q media and founder of getinvolved.ca--about integrating social responsibility as part of a communications plan, what to consider with project partnerships, and when to engage agencies outside of Ottawa.