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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jul 14, 2011

It is often said that the Internet 'has no borders', yet CIRA (Canadian Internet Registration Authority) is proactively engaging Canadians in an effort to frame effective Internet policy. In 2009 CIRA commissioned an opinion survey on Internet policy making, and in February of 2011 it hosted the Canadian Internet...

Jul 6, 2011

Is your organization following through on its promise to its stakeholders? The Voice co-host Graham Machacek sits down with Jon McGinley, Director of Marketing, Radian6, at the MARCOM conference to dissect the components of a strong brand, the difference between brand and reputation, and how "social listening" can help...