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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 22, 2012

TechCrunch recently reported that online video viewership was up 43% in 2011. In the past few months alone, we've had KONY 2012 surpass 85 million views and a one and half minute video for Dollar Shave Club propel the brand  into the minds of consumers across Canada and United States. On this episode of The Voice


May 8, 2012

With more than 20 years of marketing experience in the high tech industry, VP of corporate marketing Kirsten Watson has played a pivotal role in steering Kinaxis's innovative ventures in new media. In this podcast, Kirsten takes us along on Kinaxis's journey from SEO to social media to a fully integrated content...