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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Oct 23, 2012

President of MediaStyle and sponsor of The Voice, Ian Capstick, sits down with show hosts Graham Machacek, Danny Starr and Alexandra Reid to discuss the ideas presented during this past season. They focus on the past few episodes that featured founder and CEO of Arment Dietrich, Gini Dietrich; CBC Radio's Terry O'Reiley...


Oct 9, 2012

In this episode of The Voice, host Alexandra Reid explores the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that marketing is not dead but at a crossroads, and explains why businesses (both B2B and B2C) must shift to a “digital first posture” to create more...