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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Apr 23, 2013

Apple's App Store and Google Play are the world's two mega marketplaces for mobile applications. Learn how to make software products stand out in these saturated superstores. Macadamian's Graham Machacek discusses top tips with Matt Palmer, chief marketing officer at AppClover, and Rob Woodbridge, mobile business...

Apr 10, 2013

Today’s podcast explores the art of storytelling, and how businesses could benefit from laying off the strategic throttle. Amber Naslund, a well known and respected writer and storyteller in the marketing sphere, explains how she makes time in her busy career write regularly, and shares some of the results she has...