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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 21, 2013

We constantly hear that organizations are struggling with the challenges of how to integrate digital technology across the entire organization. What was once the responsibility of digital marketing and communications professionals has become the responsibility of every functional area and yet there are very few...


May 7, 2013

Sometimes we need to approach familiar concepts from a different angle in order to push our understanding forward. If you think about content marketing as "brand journalism" you might be able to come up with new and exciting ways to communicate your brand's story to your target audience. Host Danny Starr talks with...