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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jul 2, 2013

Every year, we spend millions of dollars on pharmaceuticals but most of us don't really know or understand how prescription and over the counter medications are marketed. Host Danny Starr talks with Dennis Sakalauskas about how this fascinating industry works from the approval of drugs to the governing bodies that...