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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Sep 24, 2014

This week on The Voice, our host Tina Barton speaks with Kelly KubrickCarl Neustaedter and Trace Cohen. Before speaking at the upcoming Digital Strategy Conference in Ottawa, the three guests share their experiences with the changing landscape of digital strategy and discuss producing content, targeting audiences and...

Jul 9, 2014

This week on The Voice, our host Tina Barton sits down with Jantine Van KregtenOttawa Tourism's director of communications. They discuss how to brand and define a city to multiple audiences. They also analyze Ottawa’s current tourism climate and what's being done to serve the Ottawa community.


Jun 24, 2014

This week on The Voice, our host Graham Machacek sits down with Gordon Smith, partner at Sway Digital. They discuss when and if marketers should use display advertising. 

In a press release, Gartner analysts predicted that mobile ad spending will reach $18 billion in 2014. This money is coming out of traditional...

Jun 11, 2014

This week on The Voice, our host Tina Barton is joined via Skype byBruce MacDonald, President & CEO of Big Brothers Big Sisters of Canada. They discuss branding and integrating national federations, based on the Big Brothers Big Sisters experience.

Associations are a big part of the Canadian fabric. In 2013,...

May 28, 2014

This week on The Voice, our host Tina Barton sits down with Mark Campbell, founding partner and CEO of VMG Cinematic, a Toronto-based digital agency that specializes in online video production and social media marketing. VMG Cinematic works with brands such as TD Bank, FedEx and Warner Bros., and organizations...