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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 19, 2014

This week on The Voice our host Tina Barton sits down with Nadine Sisk, Vice-president, communications and member services at CropLife Canada, about pesticides, plant biotechnology, and how to communicate the unpopular and commonly misunderstood. CropLife Canada is the trade association that represents Canada’s plant...

Mar 5, 2014

This week on The Voice our host Tina Barton sits down with Jim Sterne, Founder of the eMetrics Summit and Chairman of the Digital Analytics Association after his talk at the IABC event The Evolution of Communication, which happened last Thursday.

Jim reviews how delivering marketing messages has changed over time, how...