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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jun 24, 2014

This week on The Voice, our host Graham Machacek sits down with Gordon Smith, partner at Sway Digital. They discuss when and if marketers should use display advertising. 

In a press release, Gartner analysts predicted that mobile ad spending will reach $18 billion in 2014. This money is coming out of traditional...


Jun 11, 2014

This week on The Voice, our host Tina Barton is joined via Skype byBruce MacDonald, President & CEO of Big Brothers Big Sisters of Canada. They discuss branding and integrating national federations, based on the Big Brothers Big Sisters experience.

Associations are a big part of the Canadian fabric. In 2013,...