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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jul 9, 2014

This week on The Voice, our host Tina Barton sits down with Jantine Van KregtenOttawa Tourism's director of communications. They discuss how to brand and define a city to multiple audiences. They also analyze Ottawa’s current tourism climate and what's being done to serve the Ottawa community.