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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 27, 2015

This week on The Voice, our host Tina Barton sits down with Kerry Mortimer, president of Mortimer Marketing Group, and Ken Anderson, owner of Ken Anderson and Associates, exploring how to identify your unique value proposition, assess marketplace opportunities and find potential buyers, and partner with associates to...

May 13, 2015

This week on The Voice, our host Tina Barton chats with Deborah Hinton, Partner at Hinton and Co., and Sohini Bhattacharya, Co-Founder and Managing Partner of Allegoro Communications, about the ups and downs of going "indie", out-of-the gate factors to have in place, the importance of planning for lean times and how...