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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 8, 2016

Social selling leverages social media channels as a mechanism to know your existing customers better and to develop relationships with potential customers so you understand their needs and can offer more targeted solutions to support their business goals. While similar to a social media strategy, a social selling...