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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 31, 2016

With more than 85,000 charities competing for people’s hearts and purse strings in Canada, cutting through the noise to seize people’s attention is increasingly tough for charities, especially with the rise of crowdfunding platforms that now allow anyone to make a direct appeal.

United Way Ottawa knew they had to...