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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Mar 2, 2020

In this episode, we chat with Director of Strategy and Public Affairs at Syntax Strategic, Michelle Coates-Mather, about the fundamentals of crisis communications and how this aspect of the industry is rapidly changing with the demands of social media. Coates-Mather unpacks the steps to mitigate a disaster and...