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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jun 22, 2011

Ashton Kutcher and MC Hammer. Egosystem. Context not Content. What the heck does all this mean?? Find out when Graham Machacek sits down with Brian Solis, author of Engage! and principal at Altimeter Group, to discuss new trends in the world of social media, the importance of influencer relations, core concepts from Brian's new book, and how to handle executives who are resistent to social media.