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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jan 24, 2012

Is your organization leveraging the power of friends and friendship to grow your business and meet your objectives?  Join host Danny Starr and Jackson Wightman as they discuss what is peer to peer marketing and how it can benefit your organization.  This episode of The Voice seeks to provide marketers and communicators with some of the keys to a successful peer to peer campaign while outlining some of the common traps and pitfalls that hinder success and how you can avoid them.  Follow Jackson Wightman on twitter @JacksonWightman or on his blog