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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Feb 22, 2012

Content Strategy is a popular and important topic these days but has your organization taken the time to develop a proper Content Strategy? Host Danny Starr and expert Content Strategist Kristina Mausser discuss what having a proper Content Strategy means and how to effectively manage both content and context to tell your organization's story. Kristina is the Principal and Contest Strategist at Digital Word digitalword.com.