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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

May 8, 2012

With more than 20 years of marketing experience in the high tech industry, VP of corporate marketing Kirsten Watson has played a pivotal role in steering Kinaxis's innovative ventures in new media. In this podcast, Kirsten takes us along on Kinaxis's journey from SEO to social media to a fully integrated content marketing strategy. Our host, Alexandra Reid, moves this discussion beyond the basics of content marketing and asks Kirsten the tough questions. This conversation that followed her IABC Ottawa presentation uncovers the nitty-gritty details of content marketing and how they must all be seamlessly woven together to raise a B2B high tech company's online influence. Learn more about Kirsten Watson and Kinaxis's new media endeavours by connecting with her on LinkedIn. You can also connect with our host, Alexandra Reid, on Twitter @TechAlly.