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The Voice

IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Jul 3, 2012

Marketers and communicators everywhere have spent the last few years trying to deal with increased demands for effectiveness while managing budgets that seem to be getting smaller and smaller. On this episode of The Voice, host Danny Starr speaks to Karine Goneau-Lessar, Chief of Marketing at Health Canada at MARCOM 2012 about how her organization's recent campaigns have used branding, partnerships and social media and targeting to provide provide an above-average return on investment. You can learn more about Health Canada at and connect with Danny Starr on Twitter @DannyStarr.  
Remember, as previously featured on The Voice's episode 33, you can win an signed copy of Scott Stratten's bestselling book “UnMarketing: Stop Marketing. Start Engaging” by emailing us at with the answer to the following question: What is Scott’s follow-up to UnMarketing going to be called? Contest closes July 14, 2012. Winner will be chosen at random from the correct entries and notified by email.