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The Voice


IABC Ottawa’s Premier Programming for Marketers, Communicators, and Creative Advertisers Everywhere

IABC Ottawa’s premier podcast for marketers, communicators, and creative advertisers. Join host Sherry Aske once a month for expert insights and practical tips from some of North America’s leading marketing professionals.

Sherry Aske is a digital storyteller, podcast host, and former CBC Ottawa producer and journalist. She's now working as a communications and social media advisor for the public service.

Sep 11, 2012

Following the release of her latest book, Marketing in the Round, award-winning marketing professional Gini Dietrich sat down with Alexandra Reid to discuss the new push for businesses to break down organizational silos and develop a "round" approach to marketing operations. Gini explains what's going on in the world of marketing today that encouraged her to write the book, steps to develop a "round" marketing process, and shares specific applications for this approach for all kinds of businesses. You can learn more about Marketing in the Round by ordering your own copy today, or ask Gini your burning questions by connecting with her on Twitter or over on her popular blog Spin Sucks. If you have questions for Alex, contact her on Twitter or at Francis Moran and Associates